ECOLINGUISTIC ANALYSIS OF THE EVALUATION OF NATURE ON THE ECOTOURISM WEBSITES OF PAKISTAN

Authors

  • Mashal Hussain MPhil, Graduate from the Department of English, Kohat University of Science & Technology, Kohat Author
  • Dr. Syed Shujaat Ali* Assistant Professor, Department of English, Kohat University of Science & Technology, Kohat Author
  • Muhammad Murtaza MPhil, Graduate from the Department of English, Kohat University of Science & Technology, Kohat. Author
  • Somaila Shahid MPhil, Lecturer in English, Government Polytechnic Institute for Women, Peshawar. Author

DOI:

https://doi.org/10.62019/9hpfze48

Abstract

This paper attempts to evaluate nature in the ecotourism discourse on the selected ecotourism websites in Pakistan. It focuses on the kinds of appraisal patterns used on the selected ecotourism websites in Pakistan and carries out a detailed evaluation of nature on the selected ecotourism websites in Pakistan to find if they are friendly, destructive, or ambivalent towards the environment. This study investigates linguistic strategies that evaluate tourism websites from an ecolinguistics point of view. It aims to investigate the ideology underlying the appraisal pattern on selected ecotourism websites. The data for this study is collected from five unofficial ecotourism websites in Pakistan and analyzed qualitatively in the light of Stibb's story framework (2015). The findings demonstrate that the appraisal patterns used on the selected websites are beneficial for nature and have a positive connotation, influencing the intellect of the reader in a positive way. The study is significant in the sense that different website developers and owners can take insight from it and incorporate changes in the evaluation of nature.

Keywords: Ecolinguistics, Ecology, Appraisal Patterns, Evaluation, Ecotourism

Additional Files

Published

2025-01-06

Issue

Vol. 3 No. 1 (2025)

Section

Articles