WILLINGNESS TO PAY FOR IMPROVED PUBLIC TRANSPORT SYSTEM: A CASE STUDY OF TEHSIL MARDAN
DOI:
https://doi.org/10.62019/4ah2w564Abstract
Efficient and Rapid intra-city transport is the dire need of metropolitans. The rapid, clean and latest vehicles used for public transport not only facilitates the residents of the city but also significantly affect the environment via reduction in hazardous vehicle emissions. This study aims to investigate the people’s maximum willingness to pay for improved public transport system in Mardan. A sample of 200 respondents were interviewed across tehsil Mardan. The findings of the study illustrates that income and age of the respondents positively and significantly affect their willingness to pay for Improved Transport System. The study further reveals that people’s maximum willingness to pay is not affected by education level and gender. In light of the findings of the study it is recommended that the government must intervene and designs efficient transport policy. Furthermore, the obsolete vehicles must be examined frequently and must be replaced if required.
Keywords: Willingness to Pay, Transport System, OLS, Improve