The Entrepreneurial Environment as a Catalyst for Green Entrepreneurship: Examining Intentions and Self-Efficacy

Abstract

Purpose: This study integrates the concept of the theory of planned behaviour as an underpinning theory and the social cognitive career theory as a supporting theory. It aims to reduce the global environmental crisis by promoting green entrepreneurial behaviour in developing countries. It examines the effect of entrepreneurial environment on development of green entrepreneurial behaviour amongst university students by fostering green entrepreneurial intentions with the support of Entrepreneurial Self Efficacy as it positively influences this relationship.

Methodology/Design: A total of 250 University students in Pakistan filled the online survey. The sector of academia is being chosen due to its appropriateness to the study as the research proves that if students are given right environment vis-à-vis the entrepreneurship it leads to the development of green entrepreneurial intentions which in-turn causes green entrepreneurial behaviour. University students are taken as a sample to assess the impact of educational information given to them in causing green entrepreneurial intentions which will help develop green entrepreneurial behaviour.

Findings: We developed five hypotheses based on the model. After the analysis we found that all hypotheses are being supported. While limited research exists on subject; this study explores entrepreneurial self-efficacy as a moderator in Pakistan’s context therefore adds novelty in this research work which will prove helpful to academicians to formalize the awareness and informational sessions with respect. Further to improve the understating of the detrimental consequences of the Global environmental crisis and thus will help establish new norms and practices to promote green entrepreneurial behaviour.